Month: June 2026

Your Facebook ads are generating clicks, but when curious buyers conduct online research to validate before purchasing, they’re finding your competitors instead—and that’s where your ad spend is actually going. Here’s why 80% of shoppers research across 6-8 platforms before buying, and what happens when you’re invisible on seven of them. Key Takeaways Modern buyers […]

• Internet Marketing

Your Facebook ads are generating clicks, but when curious buyers Google your brand to research before purchasing, they’re finding your competitors instead. The modern buyer journey spans 6-8 touchpoints across multiple platforms—and retailers invisible on most of them are losing sales they don’t even realize they’re missing. Key Takeaways Modern buyers interact with 6-8 touchpoints […]

• Internet Marketing

Multicasting transforms a single core message into multiple formats distributed simultaneously across channels—delivering 287% higher purchase rates than single-channel approaches. Instead of betting your entire business on Instagram or email alone, multicast marketing creates compound visibility that works even when algorithms change or ad costs spike. Key Takeaways Multicast marketing transforms a single core message […]

• Business Strategy