Tag: research gap

Your Facebook ads are generating clicks, but when curious buyers conduct online research to validate before purchasing, they’re finding your competitors instead—and that’s where your ad spend is actually going. Here’s why 80% of shoppers research across 6-8 platforms before buying, and what happens when you’re invisible on seven of them. Key Takeaways Modern buyers […]

• Internet Marketing

Your Facebook ads are generating clicks, but when curious buyers Google your brand to research before purchasing, they’re finding your competitors instead. The modern buyer journey spans 6-8 touchpoints across multiple platforms—and retailers invisible on most of them are losing sales they don’t even realize they’re missing. Key Takeaways Modern buyers interact with 6-8 touchpoints […]

• Internet Marketing