Media Strobe Press

Tag: ecommerce buyer journey

How do Customers do Online Research Today? Hint: They’ll Visit up to 8+ Platforms Before They Make The Purchase

How do Customers do Online Research Today? Hint: They’ll Visit up to 8+ Platforms Before They Make The Purchase

  • Heather Farrell | Media & Local Business Growth Specialist
  • Jun 09, 2026

Your Facebook ads are generating clicks, but when curious buyers conduct online research to validate before purchasing, they’re finding your competitors instead—and that’s where your ad spend is actually going. Here’s why 80% of shoppers research across 6-8 platforms before buying, and what happens when you’re invisible on seven of them. Key Takeaways Modern buyers […]

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The New Buyer Journey: Wake up eComm Sellers Before it’s Too Late

The New Buyer Journey: Wake up eComm Sellers Before it’s Too Late

  • Heather Farrell | Media & Local Business Growth Specialist
  • Apr 14, 2026

eCommerce Strategy · Buyer Journey · Multi-Platform Marketing · Conversion Optimization · Content Distribution The New Buyer Journey: Wake up eComm Sellers Before it’s Too Late How today’s eCommerce buyer researches across 8+ platforms before purchasing — and why brands invisible beyond Google are funding competitor sales without realizing it. Media Strobe eCommerce Team  ·  […]

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