Real Estate Marketing · Facebook Advertising · Compliance Strategy
Meta Housing Ads: The Complete 2026 Guide to Geo-Targeting Under Special Ad Category Restrictions
How to dominate your local real estate market with compliant Facebook and Instagram ads — even with the 15-mile radius rule and demographic restrictions.
Media Strobe Strategy Team · Updated March 2026 · 17 min read
Article-At-A-Glance
Meta’s Special Ad Category: Housing removes age, gender, ZIP code, and income targeting — but geo-targeting by radius and city still works.
Your ad creative now does the demographic filtering that Meta’s algorithm no longer allows you to set manually.
The 15-mile minimum radius rule exists to prevent neighborhood-level discrimination under the Fair Housing Act.
There’s a compliant lookalike audience alternative called Special Ad Audience that most realtors aren’t using correctly.
A simple $10-per-day geo-targeted campaign structure can dominate a local market — the setup is covered in detail below.
Meta’s Housing Restrictions Don’t Kill Geo-Targeting — They Just Change It
Most real estate marketers hit the Special Ad Category: Housing wall and assume their targeting power is gone. It isn’t — it’s just been relocated.
Meta introduced housing ad restrictions to comply with the Fair Housing Act and similar global anti-discrimination policies. The intent is to prevent advertisers from using demographic filters like age, gender, or ZIP code to exclude protected classes from seeing housing opportunities. What this means in practice is that your targeting toolkit gets restructured, not eliminated. Geo-targeting still works — it just follows a different set of rules. Marketers who understand those rules are quietly outperforming competitors who gave up or, worse, are running non-compliant campaigns and risking account bans.
Your targeting toolkit gets restructured, not eliminated. Marketers who understand the new rules are quietly outperforming competitors who gave up.
Real estate digital marketing specialists have documented how savvy advertisers are adapting their geo-targeting strategies within these compliance boundaries to still generate high-quality local leads. The shift requires rethinking how you use geography, creative, and audience signals together — not abandoning Meta housing ads altogether.
What the Special Ad Category: Housing Actually Does to Your Targeting
When you select Special Ad Category: Housing in Meta Ads Manager, Meta automatically modifies your campaign settings to meet its non-discrimination policy. This isn’t optional and it isn’t something you can work around without violating Meta’s terms of service. The system enforces these changes at the ad set level the moment the category is applied. Understanding exactly what changes — and what doesn’t — is the foundation of running effective, compliant geo-targeted real estate ads.
What Gets Removed vs. What You Can Still Control
| Targeting Options Meta Removes Immediately | |
|---|---|
| ❌ Age targeting | Cannot restrict or narrow by age range |
| ❌ Gender targeting | All genders included automatically |
| ❌ ZIP code targeting | Precise postal code selection removed |
| ❌ Income bracket targeting | No filtering by household income |
| ❌ Detailed demographic interests | Life stage/identity segments removed |
| ❌ Standard Lookalike Audiences | Replaced by Special Ad Audiences |
| What You Can Still Control | |
|---|---|
| ✓ Geographic radius targeting | Minimum 15 miles from dropped pin |
| ✓ City and state-level targeting | Full access to named locations |
| ✓ Campaign objectives | Leads, Traffic, Engagement available |
| ✓ Ad placements | Facebook, Instagram, Messenger, Audience Network |
| ✓ Creative content | Full control over messaging and visuals |
| ✓ Compliant Custom Audiences | Retargeting via behavior-based signals |
Here’s what stays fully in your hands: geographic radius targeting (with a minimum of 15 miles), city and state-level targeting, campaign objectives, ad placements, budgets, scheduling, creative content, and retargeting through compliant Custom Audiences. That’s a substantial toolkit. The algorithm also continues to optimize delivery based on engagement signals within your geo parameters — meaning Meta’s machine learning is still working for you, just within a fairer delivery framework.
How to Set Up the Special Ad Category the Right Way
Getting the setup right from the beginning prevents compliance issues and ensures your geo-targeting settings are actually applied correctly. A misconfigured campaign can waste budget, get flagged, or deliver to the wrong audience entirely.
1. Start a New Campaign in Meta Ads Manager
Navigate to Meta Ads Manager and click the green + Create button to start a new campaign. Do not attempt to retrofit an existing campaign that wasn’t originally set up with the Housing category — the safest approach is always a clean build from scratch. This avoids any residual targeting parameters that may conflict with housing compliance requirements.
2. Enable Special Ad Category and Select Housing
On the campaign creation screen, before selecting your objective, you’ll see a section labeled Special Ad Categories. Toggle this on and select Credit, Employment, or Housing — in this case, select Housing. This single action restructures everything that follows in the ad set configuration.
This step is non-negotiable for any ad that promotes:
- Property listings for sale or rent
- Real estate services or agencies
- Mortgage or home financing products
- Home rental platforms or apps
- Open house events tied to specific properties
Running housing-related ads without declaring this category is a violation of Meta’s Advertising Standards and risks permanent account suspension — not just ad rejection.
3. Choose Your Campaign Objective
With the Housing category applied, your most effective campaign objectives are similar to those used in luxury real estate social media campaigns in 2026.
- Leads — Use Meta’s native lead form to capture name, email, and phone directly in-app. This works exceptionally well for buyer and seller inquiries.
- Traffic — Drive potential clients to a landing page, listing page, or IDX search tool on your website.
- Engagement — Useful for building warm audiences you can retarget later through compliant Custom Audiences.
Awareness objectives like Reach or Brand Awareness are generally low-ROI for real estate unless you’re running a long-term market domination strategy in a tight geographic area. For most agents and teams, Leads or Traffic campaigns will deliver the fastest return on ad spend.
Geo-Targeting Rules for Housing Ads in 2026
Geography is now your primary targeting lever. Understanding exactly how Meta’s geo-targeting works under housing restrictions is where most real estate advertisers either gain a serious edge or silently bleed budget with no results.
The good news: city-level, state-level, and radius-based targeting all remain available. The limitation is specifically around hyper-local precision — you cannot drop a pin on a single neighborhood or target a single ZIP code and expect to only reach people within that micro-boundary. Meta enforces a minimum geographic spread to prevent discriminatory exclusion of protected groups from specific areas.
Why ZIP Code Targeting Is Banned for Housing Ads
ZIP code targeting was removed from housing ads because it can be used — intentionally or not — to replicate redlining practices. Redlining is the historically discriminatory practice of denying services to residents of specific geographic areas based on race or ethnicity. Because ZIP codes often correlate strongly with demographic and racial composition, Meta prohibits their use in housing ad targeting to align with Fair Housing Act enforcement standards.
Fair Housing Act Compliance Note
The U.S. Department of Housing and Urban Development (HUD) reached a settlement with Meta in 2022 requiring changes to its ad targeting system for housing-related ads. The ZIP code ban and minimum radius rules are a direct result of that settlement. Running compliant campaigns isn’t just best practice — in the U.S., it’s legally significant.
This doesn’t mean you lose local relevance. It means you shift from surgical ZIP-level precision to strategic radius-based targeting with messaging that self-selects the right audience — more on that in the next section.
The 15-Mile Minimum Radius Rule Explained
Meta enforces a minimum 15-mile radius for housing ads in the United States. This means when you drop a pin on a location — whether it’s your office, a specific listing, or a city center — Meta will automatically expand your targeting area to cover at least 15 miles in every direction. You cannot shrink it below that threshold. For more insights on improving your real estate marketing strategies, check out our LinkedIn guide for real estate agents.
Most homebuyers are already searching within a broader area than agents assume. The 15-mile radius rule may actually be expanding your reach in a useful direction.
This rule applies specifically to radius-based targeting. If you target by city or state name instead of a pin drop, the 15-mile minimum doesn’t technically apply in the same way — Meta simply includes everyone in that named location. For dense urban markets like Manhattan, Los Angeles, or Chicago, city-level targeting is often the smarter move because the natural geographic boundary of the city already contains your intended audience without wasting impressions on surrounding suburbs you don’t serve.
In smaller markets or rural areas, the 15-mile minimum radius can feel frustrating at first. But consider this: most homebuyers are already searching within a broader area than agents assume. A buyer looking in one suburb is often open to adjacent communities at the same price point. The radius rule may actually be expanding your reach in a useful direction.
Minimum Radius Rules by Country
→U.S. minimum radius: 15 miles from a dropped pin
→Canada minimum radius: 25 kilometers
→UK minimum radius: 15 miles
→City/state-level targeting: Minimum radius rule doesn’t apply the same way
→Multiple locations: You can stack several city targets in one ad set to cover a full metro region
How to Target by City, State, or Radius Around a Pin
In Meta Ads Manager, navigate to the Locations field inside your ad set. Type the city name directly — for example, “Austin, Texas” — and Meta will include all users located in or recently active in that city. For radius targeting, switch the input to Drop Pin, place your marker on the map, and Meta will enforce the 15-mile minimum automatically. You can add multiple cities or radius zones within a single ad set, which is useful for agents covering a multi-city territory or real estate teams targeting an entire metropolitan area from one campaign. For technical details on Meta’s geo-targeting options, see Meta’s official geo-targeting guide. For more insights on optimizing your local advertising strategies, check out this article on Google Maps rankings and AI visibility for local businesses.
Let Your Ad Creative Do the Demographic Targeting
This is the strategic shift that separates high-performing real estate advertisers from everyone else running compliant but mediocre campaigns. Since Meta has removed your ability to filter by age, income, and life stage, your ad creative has to do that work instead. Learn more about the impact of social media on luxury real estate to enhance your ad strategy.
Why Messaging Replaces Age and Income Filters
Think about what demographic targeting actually accomplished: it put your ad in front of people who statistically fit a buyer or seller profile. A 55-year-old empty nester in a high-income ZIP code is likely a different prospect than a 29-year-old first-time buyer. Before housing restrictions, you could separate those audiences at the ad set level. Now, you separate them at the creative level.
When someone sees an ad that speaks directly to their situation, only the people that message resonates with will click. That self-selection is doing the demographic filtering for you.
When someone sees an ad that speaks directly to their situation — “Finally ready to stop renting?” versus “Thinking about downsizing before the market shifts?” — only the people that message resonates with will click. Everyone else scrolls past. That self-selection is doing the demographic filtering for you, and it works because people respond to relevance, not just placement.
The key is to build multiple ad variations targeting the same broad geo area, each with messaging calibrated to a specific life situation. Meta’s algorithm will naturally optimize delivery toward the people engaging with each message, effectively recreating demographic segmentation through behavioral signals rather than preset filters.
- First-time buyers: Focus on affordability, process simplicity, down payment programs
- Move-up buyers: Emphasize space, school districts, neighborhood upgrades
- Downsizers: Highlight low-maintenance living, equity release, lifestyle freedom
- Investors: Lead with cap rates, rental yield, market appreciation data
- Sellers: Use urgency around market timing, home value estimates, days-on-market stats
Run each of these as a separate ad within the same ad set or split them into separate ad sets with the same geo parameters. Either way, you’re building a message funnel that demographic targeting used to build for you — now you’re just doing it through copy and creative instead of checkboxes.
Ad Copy Examples That Attract the Right Audience Without Breaking Rules
Here’s how message-based audience filtering looks in practice across different buyer and seller profiles:
Message-Based Audience Filtering Examples
| Target Profile | Ad Headline | Primary Hook |
|---|---|---|
| First-Time Buyer | “Your First Home Is Closer Than You Think” | Affordability + process reassurance |
| Move-Up Buyer | “More Space. Better Schools. Same Monthly Payment?” | Lifestyle upgrade + financial logic |
| Downsizer | “The Kids Are Gone. Your Equity Isn’t.” | Life stage transition + financial opportunity |
| Seller | “Homes in [City] Are Selling in 11 Days. Is Yours Next?” | Market urgency + FOMO |
| Investor | “3 Cash-Flowing Properties Left in [City]. See Them Now.” | Scarcity + ROI potential |
Notice that none of these headlines mention age, income, or any protected characteristic. They speak to situations and motivations — which is both legally compliant and psychologically more effective than demographic labels anyway.
Pair each headline with an image or short video that visually reinforces the message. A downsizer ad should show a clean, modern smaller home — not a sprawling family property. A first-time buyer ad performs better with aspirational but attainable imagery: a young couple, a modest well-presented home, natural lighting. Visual context does as much filtering as the copy itself.
The Targeting Setup That Actually Works in 2026
With the right campaign objective, geo parameters, and creative strategy in place, the final piece is your actual audience configuration — how you tell Meta’s algorithm who to find and how to scale that discovery efficiently without violating housing ad rules. Discover more about the role of social media in paid ads in 2026.
Compliant Audience Strategies for Housing Ads
→Advantage+ Audience: Let Meta’s algorithm find best-performing users within geo boundaries
→Special Ad Audience: Meta’s compliant lookalike alternative (no demographic characteristics)
→Custom Audiences: Retarget website visitors, video viewers, lead form openers (behavior-based)
→Engagement-Based: People who engaged with your Facebook or Instagram profile
→CRM Upload: Upload existing lead lists to create similarity-based prospecting audiences
Use Advantage+ Audience for Broad Prospecting
Meta’s Advantage+ Audience is now the recommended approach for housing ad prospecting inside the Special Ad Category. Instead of manually layering interest targeting — which is severely limited for housing ads anyway — Advantage+ lets Meta’s algorithm identify the best-performing audience within your geographic boundaries using engagement signals, pixel data, and behavioral patterns it detects on its own.
For real estate, this works better than most agents expect. Meta’s system is remarkably good at identifying users who are actively researching home purchases — people browsing real estate sites, engaging with mortgage content, or showing relocation intent signals — without you needing to specify those interests directly. Set your geo target, set your budget, load strong creative, and let Advantage+ do the prospecting work within your compliant framework.
How to Build a Special Ad Audience (Meta’s Compliant Lookalike)
Standard Lookalike Audiences are disabled for housing ads. The replacement is the Special Ad Audience, which Meta created specifically to provide a compliant alternative. To build one, go to Audiences in Meta Ads Manager, click Create Audience, and select Special Ad Audience. You’ll upload or connect a source — your existing lead list, website visitors via the Meta Pixel, or CRM contacts — and Meta builds a similarity-based audience without using the protected demographic characteristics that standard lookalikes rely on. The result is a prospecting audience that mirrors your best existing clients while staying fully within Fair Housing compliance.
The 70/30 Budget Split Between Prospecting and Retargeting
A proven budget allocation for real estate geo-targeted campaigns is 70% toward cold prospecting (Advantage+ or Special Ad Audience within your geo zone) and 30% toward retargeting warm audiences who’ve already engaged with your ads, visited your website, or submitted a lead form. This ratio keeps your top-of-funnel healthy while maximizing conversion from people already showing intent — the leads most likely to close in the short term.
Retargeting With Custom Audiences Under Housing Restrictions
Retargeting is still available under the Housing Special Ad Category, but it works through behavior-based Custom Audiences rather than demographic ones. You can retarget people who visited specific pages on your website, watched a percentage of your video ads, opened your Meta lead form, or engaged with your Facebook or Instagram profile. These are all compliant signals because they’re based on actions people took voluntarily, not protected characteristics.
To set this up, go to Audiences → Create Audience → Custom Audience and select your source. Website visitors from the last 30 days who viewed listing pages are an especially high-value retargeting segment — these are people who already expressed interest in specific properties in your geo area. Hit them with a follow-up ad showing similar listings, a free home valuation offer, or a direct call-to-action to book a showing.
The $10-Per-Day Strategy to Dominate a Local Market
$10/Day Three-Layer Campaign Structure
$5/dayCold Prospecting: 15-mile radius or city zone with Advantage+ Audience
$3/dayEngagement Building: Video or carousel ad targeting same geo to build warm audience
$2/dayRetargeting: Website visitors and lead form openers with direct CTA
Timeline: After 7-14 days, Meta’s algorithm optimizes delivery. Scale best-performing ad set first.
You don’t need a massive ad budget to own a local market on Meta — you need a smart structure and enough consistency for the algorithm to optimize. A $10-per-day campaign, run correctly with geo-targeting and message-matched creative, can generate a steady pipeline of local real estate leads when it’s built around three layers: a cold prospecting ad set targeting your 15-mile radius or city zone with Advantage+ Audience ($5/day), a video or carousel engagement ad set targeting the same geo to build a warm audience for retargeting ($3/day), and a retargeting ad set hitting website visitors and lead form openers with a direct CTA ($2/day). After 7 to 14 days, Meta’s algorithm has enough data to optimize delivery and you’ll start seeing cost-per-lead figures stabilize. Scale the best-performing ad set first — don’t spread budget increases evenly across all three.
Common Mistakes Realtors Make With Meta Housing Ads
Even experienced real estate marketers make avoidable errors when navigating the Special Ad Category: Housing framework. Most of these mistakes don’t just hurt performance — some actively risk account suspension or Fair Housing Act violations. Knowing what not to do is just as valuable as knowing the right setup.
Critical Mistakes to Avoid
✗Trying to recreate old demographic targeting through proxy interest layers (flags violations, underperforms)
✗Targeting too narrowly with tiny radius zones that starve the algorithm of optimization data
✗Running housing ads without declaring Special Ad Category (risks account suspension)
✗Using generic creative across all audiences instead of message-matched variations
✗Making changes before 7-day optimization window completes (doesn’t allow algorithm to learn)
Trying to Recreate Old Demographic Targeting
The most common mistake is attempting to work around the housing restrictions by stacking interest layers that approximate demographics — targeting people interested in “retirement communities,” “luxury goods,” or “baby products” to simulate age or income filters. Meta’s system flags many of these workarounds under its expanded Special Ad Category enforcement, and the ones that slip through still tend to underperform because the algorithm isn’t calibrated to deliver housing ads through those proxy signals. The better approach, as covered earlier, is to let your creative do the demographic filtering through message-matched copy and visuals. Stop trying to rebuild the old system inside the new one — build a new system that’s actually better suited to how Meta’s algorithm works in 2026.
Targeting Too Narrowly and Starving the Algorithm
The second major mistake is trying to compensate for lost demographic precision by shrinking the geo target to the smallest possible area — essentially trying to recreate ZIP-code-level targeting through a tiny radius. A 15-mile radius in a mid-size city might contain 200,000 to 400,000 people. If your budget is $10 to $30 per day and your audience is that large, Meta actually has enough room to find the right people through optimization. Shrink your location to a five-mile radius with a $300 monthly budget and you’ve starved the algorithm of the data volume it needs to learn and optimize. Broader geo targets with strong creative consistently outperform narrow geo targets with weak audience signals in the housing category. Trust the radius, trust the creative, and let Meta’s delivery system do what it’s designed to do.
Your 2026 Meta Real Estate Ad Setup Is Simpler Than You Think
The realtors generating consistent leads from Meta in 2026 aren’t using complicated stacks or workarounds — they’ve accepted the new framework, built their strategy around it, and they’re winning.
Strip everything back to what actually matters: select the Housing Special Ad Category, set a geo target of at least 15 miles or your target city, use Advantage+ Audience for prospecting, build message-matched creative for each buyer or seller profile you serve, allocate 70% of budget to cold prospecting and 30% to retargeting warm Custom Audiences, and let the algorithm run for at least 7 days before making changes. That’s the entire system. The realtors generating consistent leads from Meta in 2026 aren’t using complicated stacks or workarounds — they’ve accepted the new framework, built their strategy around it, and they’re winning because their competitors are still confused about what changed.
How Media Strobe Can Help
If you’re ready to amplify your Meta housing ads with strategic content distribution that builds authority and drives warm traffic to your campaigns, Media Strobe’s MultiCast Platform delivers the infrastructure most real estate marketers are missing.
Media Strobe MultiCast Platform
Authority-Building Content Distribution for Real Estate Professionals
Media Strobe’s MultiCast campaign is expertly designed to answer the highly relevant questions about your real estate services that your future clients are asking all over the internet before they make their purchase decision. Your MultiCast is distributed to hundreds of high-authority sites in the exact way that Google and AI love, and in 8 formats so that your answers show up everywhere people are asking questions.
Frequently Asked Questions
Here are the most common questions real estate marketers ask when navigating Meta’s Special Ad Category: Housing restrictions and geo-targeting rules in 2026.
Can I Target Specific Neighborhoods With Real Estate Ads on Meta?
No, you cannot directly target specific neighborhoods or ZIP codes with housing ads on Meta. The Special Ad Category: Housing prohibits hyper-local geographic targeting to comply with Fair Housing Act requirements. The minimum targeting unit is a 15-mile radius from a dropped pin or a named city. However, you can use neighborhood-specific language in your ad copy and creative — referencing local landmarks, school names, or community names — to attract people already familiar with and interested in that specific area, without violating any targeting rules. The geo targeting casts a wide net; the messaging does the local filtering.
What Happens If I Don’t Select the Special Ad Category for Housing Ads?
Running housing-related ads without declaring the Special Ad Category: Housing is a direct violation of Meta’s Advertising Standards. In the short term, Meta’s automated systems will likely reject individual ads or flag the campaign. In the longer term, repeated violations can result in restricted ad account functionality, temporary suspension, or permanent account ban. Beyond Meta’s own enforcement, running non-compliant housing ads that use restricted demographic targeting can expose advertisers to Fair Housing Act liability in the United States — the 2022 HUD settlement with Meta established that discriminatory ad delivery in housing is a legal issue, not just a platform policy issue. The risk is simply not worth taking.
Can I Still Run Retargeting Ads Under the Housing Special Ad Category?
Yes, retargeting is fully available under the Housing Special Ad Category — it just uses behavior-based Custom Audiences rather than demographic ones. You can retarget users who visited your website, watched your video ads, engaged with your Facebook or Instagram profile, or opened your Meta lead forms. These are all compliant retargeting signals because they’re based on voluntary actions, not protected characteristics like age, gender, or income.
To set up retargeting, go to Audiences → Create Audience → Custom Audience in Meta Ads Manager and choose your source — website traffic via Meta Pixel, video views, lead form interactions, or Instagram/Facebook engagement. Website visitors who viewed specific property listing pages within the last 30 days are among the highest-converting retargeting segments available for real estate advertisers. These users have already shown property-level intent and typically convert to leads at a significantly lower cost than cold prospecting audiences.
Is the 15-Mile Minimum Radius Rule the Same in Every Country?
No, the minimum radius requirement varies by country. In the United States, the minimum is 15 miles from a dropped pin, which stems directly from the HUD settlement with Meta in 2022. In Canada, the minimum is 25 kilometers. In the United Kingdom, Meta applies a 15-mile minimum as well. Other countries may have different thresholds or may not yet have the same level of housing ad restriction enforcement depending on local regulatory environments. Always check Meta’s current Housing Special Ad Category documentation for your specific country before building campaigns, as these rules are updated periodically as Meta continues to respond to evolving fair housing regulations globally.
Does the Special Ad Category Restriction Apply to Instagram Ads Too?
Yes, the Special Ad Category: Housing restrictions apply across all Meta platforms — including Instagram, Facebook, Messenger, and the Meta Audience Network. Because Instagram and Facebook ads are managed through the same Meta Ads Manager interface and delivered through the same ad system, the housing category restrictions apply regardless of which placement you’re running. There is no version of Instagram-only ad placement that bypasses the Special Ad Category rules.
This means you cannot run a housing ad on Instagram Stories with ZIP code targeting or age filters, even if you believe the Instagram audience behaves differently from Facebook. The compliance framework is platform-wide, not placement-specific. The good news is that Instagram placements — particularly Stories and Reels — perform exceptionally well for real estate ads when paired with strong visual creative and message-matched copy. Instagram’s visual-first format is one of the most effective channels for showcasing listings, neighborhood lifestyle content, and virtual tours within the compliant geo-targeting framework.
For most real estate advertisers, running ads across both Facebook and Instagram placements simultaneously within a single ad set — using Meta’s Advantage+ Placements — delivers the best cost-per-lead results. Meta’s algorithm allocates budget to whichever placement is performing best for your specific audience and creative at any given time, which means you benefit from both platforms without managing them separately. In high-visual markets like luxury real estate or new construction, Instagram placements frequently outperform Facebook feed placements on cost-per-engagement metrics while Facebook tends to lead on direct lead form submissions.
Why Choose a MultiCast Campaign by Media Strobe?
All MultiCast campaigns are expertly created to answer highly relevant questions about your service or product that your future customers are asking all over the internet before they make their purchase decision. Your MultiCast is distributed to hundreds of high-authority sites in the exact way that Google and AI love, and in 8 formats so that your answers show up everywhere people are asking questions.
The benefits of running a MultiCast campaign:
- Increased visibility (leading to increased ranking)
- Increased warm/hot traffic
- Reduced customer acquisition costs
- Predictable growth that can be scaled
- Generate more revenue with higher net profit
- True control over your lead generation
- Better return on paid ads
Disclaimer: This article is for informational purposes only and does not constitute professional legal, marketing, or advertising advice. Meta’s Special Ad Category policies and Fair Housing Act regulations are subject to change. Housing ad compliance requirements vary by country and jurisdiction. Meta Ads Manager features and minimum radius rules are accurate as of March 2026 but may be updated. Media Strobe recommends consulting with qualified legal and marketing professionals and reviewing Meta’s current Housing Special Ad Category documentation before launching campaigns.